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Sustainable Blue Economy
© iAko R. / WWF-Madagascar

We are working to embed sustainability and inclusivity as primary objectives for the region’s emerging ocean-based or “blue” economy.

OVER THE NEXT DECADE, TRILLIONS OF DOLLARS WILL BE INVESTED IN HEAVY INFRASTRUCTURE AND NATURAL RESOURCE EXPLOITATION, INCLUDING OIL AND GAS, OFF THE EAST COAST OF AFRICA.

Meanwhile, coastal communities receive too little financial support for their own sustainable development, putting their long-term livelihoods at risk.

In this context, we need to act now to ensure that investments into the region’s emerging blue economy focus on projects that limit (or reverse) environmental damage are inclusive and support social development objectives to ensure that the region’s oceans and ocean-based enterprises are able to provide for future generations.

Our goal is that, by 2030, the foundations are in place to mobilise US$250 million in investments into an inclusive and sustainable blue economy.
© iAko R. / WWF-Madagascar
LEVERS FOR CHANGE

We engage finance institutions to apply sustainable blue economy finance principles.

We develop and test investment-ready sustainable blue economy initiatives with potential for private sector investment.

We work with communities to improve their livelihoods and businesses, with a special focus on women and youth, to ensure a more inclusive blue economy.

We advocate for national plans that align with sustainable blue economy principles and the Global Biodiversity Framework’s objectives of conserving or effectively managing 30% of coastal and marine habitats.

We advocate for best environmental practice in new industrial investments, working to prevent practices that are incompatible with a sustainable blue economy.

Our sustainable blue economy focuses on empowering coastal communities to develop in an inclusive way that meets their long-term needs without harming natural ecosystems.
© Georgina Goodwin / Shoot The Earth / WWF-UK